Objective

This project required the complete rebrand of the South African based restaurant, Ocean Basket, The company requested a new logo, stationery set, uniforms, store signage and restaurant standard takeaway containers.

Process

My process for this project began with extensive research into the restaurant, its owners, their heritage and culture and the restaurant mission. After gathering all the necessary information, i managed to come up with a few concepts that fit well with the general target audience and aesthetic of the restaurant.

The concept developed reflected the brand essence and with the use of colors and dainty typography i managed to highlight both Greek and South African culture.